According to Vikram Pawah, President and CEO of BMW India, the business will debut three electric vehicles in the next 180 days, one in each segment.
In the next six months, German luxury carmaker BMW India will debut a wide range of battery-electric cars (BEV).
According to Vikram Pawah, president and CEO of BMW India, the business will debut three electric vehicles in the next 180 days, one in each segment.
Pawah said,” In a month, we will launch a fully electric Sports Activity Vehicle, the iX, followed by an electric car from the Mini brand in three months and finally an electric sedan i4 in six months. BMW will be the only luxury brand in India to offer such an extensive line-up in EVs, three electric vehicles in a short period.,”
The iX will compete against Mercedes-EQC, Benz’s Audi’s e-Tron and e-Tron Sportback, and Jaguar’s I-Pace. In its class, the i4 sedan will have no serious competitors.
By 2030, electric vehicles will account for 50% of BMW’s global sales, but the company is unsure how much of its sales will come from its electric portfolio in India. By 2023, the company’s global portfolio will include 25 electrified vehicles, half of which will be totally electric.
Only BEVs will be imported into India. Between 2019 and 2030, the business hopes to sell 10 million electric vehicles worldwide.
The company wants to capitalize on the lessons learned from its last excursion into the electric vehicle industry in 2013. BMW has unveiled the i3, an electric hatchback, and the i8, an electric sedan, both globally and in India. Only a few were sold in India at the time.
They only sold a few copies in India at the time.
BMW India aims to fare better now that the government is promoting electric vehicles and the GST has been relaxed for electric vehicles.
“By 2030, 50% of BMW’s sales will be electric,” Pawah remarked when asked about EV uptake. We hope India can help, but we can’t say how many EVs we’ll sell in India because we don’t have a strategy for electric mobility in India, even for the next ten years. We don’t know how charging infrastructure will evolve or whether the GST incentive for EVs will be maintained, for example. By 2030, the government wants to have 30% of mobility electrified. If there is a clear roadmap, this is entirely possible. This is something to which we can contribute. We know that our customers in this area are interested in technology.”
On its part, the business is taking a three-pronged approach to building charging infrastructure for its consumers.
“Every EV will be sold with a wall charging kit which will be installed at the customer’s place where he can charge his car overnight or during the day. It will be an 11 kW AC charger capable of 100% charge in about seven hours with 100km added range in 2.5 hours which can be installed either at home or office.
Secondly, every dealer in 35 cities will have 50 kilowatts DC fast chargers, and thirdly we are tying up with power companies to create more infrastructure,” said Pawah.